After an all-online festival last year, l’Union came as a strong team in Toruń for the 2021 Camerimage edition.
This is the first edition after the health crisis, and here, as elsewhere, we’ll have to get used to the face-to-face/remote mix. But the Festival has chosen its side: all the logistics are handled by digital platforms.
So, even if you are on-site, you have to book the sessions you want to attend online. But logging on to the Camerimage website or app can be tedious, frustrating, or both (example of today’s challenge: finding the Camerimage app on the app store!)
In fact, as it’s often the case, even the sessions advertised as complete online are not in real life.
In short, an overlay of connected technology has been added to our already busy days, and we have to deal with it, but the essential is there: the films being screened, the audience in the room, the directors whose work is honored, our partners’ friends, and this close human contact that we missed so much, synonymous with interactions and emulation.
However, the habits of the past year have pushed us towards the distribution of content online, which turns out to be essential. Once the problems of geolocation are taken into account, the screenings with questions and answers, the panels of meetings with the protagonists of our small world are available online. Many festival-goers mix “on site” with “online”. For example, to catch a part of a panel online before a theatrical screening.
This week will therefore be devoted to the Festival, on the Union’s website, and on the association’s social networks.